- Use These Account-Based Marketing Services for Greater Results
- Target high-value accounts with Account-Based Marketing Services
- Gain a competitive edge with customized marketing campaigns
- Account Based Marketing Services help you find higher-paying customers
- Identify High-Value accounts and prioritize them
- Get the most out of ABM services from Orbitsoftek
Super-Charge Your Sales Pipeline with Appointment Setting
As businesses strive to be more customer-centric, account-based marketing (ABM) has become a popular way to segment and target high-value accounts. ABM is a strategic approach that involves tailoring marketing and sales efforts to specific accounts, rather than treating all customers the same.
ABM can be especially beneficial for tech companies that sell to other businesses (B2B). Because the sales cycle for B2B products is often long and complex, it's important to have a targeted approach that aligns the efforts of sales and marketing
Every Orbitsoftek plan includes a dedicated account manager that can help with strategic guidance, training, and success plans. Contact-level display targeting is one of the powerful features of our account-based marketing approach. This allows you to target key decision-makers within your high-value accounts.
Benefits of account-based marketing include the ability to create, accelerate, and close more sales. With ABM, you can also improve customer retention and loyalty, and increase customer lifetime value.
Contact Level Display Targeting
One of the benefits of account-based marketing is the ability to target ads at a specific account or even contact level. This allows you to get very granular with your targeting and ensures that your message is relevant to the person you're trying to reach.
To do this, you'll need to use a tool like Orbisoftek, which allows you to upload your list of target accounts and contacts. Then, you can create a display ad campaign that targets those specific individuals.
The great thing about this approach is that you can be very strategic about who you target. For example, you may want to target decision-makers at a particular company, or you may want to target a specific job title or function.
Orbitsoftek also allows you to exclude certain individuals from your targeting, which can be helpful if you're targeting a specific account but don't want to waste impressions on people who are not involved in the decision-making process.
Overall, contact-level display targeting is a very powerful way to reach your target audience with a very relevant message. If you're not already using this approach, we highly recommend you give it a try.
Benefits of Account-Based Marketing
The goal of Account-Based Marketing (ABM) is to align sales and marketing efforts on the best accounts in order to close more sales. Businesses can see a significant increase in pipeline growth and closed deals by targeting high-value accounts and strategically nurturing them throughout the sales cycle.
Several benefits of ABM make it an essential part of any sales and marketing strategy, including
- Increased pipeline growth:
- Improved close rates:
- Greater ROI:
- Increased customer lifetime value:
- Improved relationships with customers:
Increased pipeline growth:By targeting high-value accounts and nurturing them throughout the sales cycle, businesses can see a significant increase in pipeline growth
Improved close rates: ABM strategies are designed to accelerate the sales cycle and improve close rates.
Greater ROI:Because ABM is a targeted approach, businesses see a higher ROI on their marketing and sales efforts
Increased customer lifetime value: By aligning sales and marketing efforts with the best accounts, businesses can increase customer lifetime value
Improved relationships with customers: By nurturing relationships with high-value accounts, businesses can improve relationships with customers.
ABM is an essential part of any sales and marketing strategy. By increasing pipeline growth, improving close rates, and increasing customer lifetime value, businesses can see a significant return on their investment.
Create, Accelerate, and Close More Sales
Account-based marketing (ABM) is a marketing strategy that targets high-value accounts with personalized campaigns. Unlike traditional marketing efforts that focus on acquiring new customers, ABM is all about deepening relationships with existing customers.
The key to success with ABM is aligning your sales and marketing efforts. By working together, sales and marketing can identify the best accounts to target, and create personalized campaigns that speak directly to the needs of those accounts.
ABM can help you close more sales by creating a laser-focused approach to marketing and sales- Helping you better understand your customers- Allowing you to track your progress and measure your success.
Be sure to contact us today to get access to relevant information for strategizing your brand promotions. Call us at +1 703 466-0200 for a free one-on-one consultation or email us at firstname.lastname@example.org for more information on pricing.