Content marketing is a popular and fashionable term bandied about much in marketing circles. Content marketing simply means spreading the good word in the world of search engines in order for engines to publicize worldwide. Writers with clear understanding of client objectives generate relevant and engaging content for the consumption of the target audience.
With every content marketing assignment, writers and strategists at Vistas learn the business model through a system of comprehensive briefing. Perhaps, we learn more from our client’s competitors, owing to this fact we leave no stone unturned to learn everything there is to know about our clients’ competitors.
All research, statistics and understanding is now translated into quality content, technically sound, Google friendly, relevant and engaging content
Finally, content promotion exercises are the culmination of all efforts. Content is published in popular, sought after publications. Vistas has identified and forged relationships with online and offline influencers who play the crucial role of popularising published content.