GET A QUOTE Finding the right data can be complicated, so we are here to help

Make Strides with Data-Driven Marketing

Relook at marketing as a source of revenue rather than lead generation!
Leverage multiple channels of Marketing to attract new clients for your business

  • Increase your sale with direct mail, email marketing, demand generation, and event marketing
  • Businesses receive a data driven marketing partner to grow
  • Increase Sales With More Precise Marketing, Data Driven Marketing That Boosts ROI
  • Highly precise communication for engaging customers
  • Businesses grow their sales, boost brand visibility, and ROI with Data Driven Marketing
  • Engage the right users to drive outcomes for any campaign objective purpose

Data-driven marketing is all about using data to make decisions, rather than relying on Gut instinct. It's a more scientific and efficient way to attract, engage and increase the ROI of your marketing department.

Direct Mail And Email Marketing

Direct mail and email marketing are old standbys for reaching potential customers. And for good reason – both have been shown to be effective at driving leads and sales.

But as with any marketing tactic, there are right and wrong ways to go about it. And with the advent of new technologies, there are now even more options and possibilities regarding direct mail and email marketing.

For example, you can now use marketing automation to send highly personalized and targeted emails to your list. Or you can use direct mail to deliver a physical product or piece of collateral to your prospect, along with a personalized note.

Done right, direct mail and email marketing can be highly effective at generating leads and sales. But if you’re not careful, you can end up wasting a lot of time and money.


Here are a few tips to keep in mind when using direct mail and email marketing


  • Personalization is key. The more you can personalize your message, the better.

  • Make sure your email list is accurate and up-to-date. There’s no point in sending emails to people who will never see them.

  • Don’t bombard your list with too many emails. Find a balance between keeping in touch and being annoying.

  • Test, test, test. Try different subject lines, calls to action, and offers to see what works best.

  • Keep an eye on your metrics. Track your open rates, click-through rates, and conversion rates to see what’s working and what’s not.



By following these tips, you can make sure your direct mail and email marketing campaigns are effective and hit the right target.



Demand Generation and Event Marketing

Event marketing is a great way to generate leads and create demand for your product or service. By hosting or sponsoring an event, you can reach a wide audience of potential customers and create an opportunity to build relationships and interact with them on a personal level.


There are a few things to keep in mind when planning your event marketing strategy

  1. Choose the right type of event.There are many different types of events, from trade shows and conferences to webinars and meetups. Choose an event that will reach your target audience and give you the opportunity to interact with them.

  2. Plan your budget. Events can be costly, so be sure to plan your budget accordingly. Make sure you have enough money to cover the cost of the venue, food and drink, marketing, and any other expenses.

  3. Promote your event. Make sure potential attendees are aware of your event by promoting it through your website, social media, and email list. Use creative marketing techniques to get the word out and make your event stand out from the rest.

  4. Make it interactive. Make your event more than just a one-way street by incorporating interactive elements such as Q&As, polls, and surveys. This will make attendees more engaged and more likely to remember your event long after it’s over.



Advantages of Data-Driven Marketing

  • Increased customer loyalty
  • Higher conversion rates
  • Improved customer insights
  • Increased ROI

  • Increased customer loyaltyWhen customers feel like they are receiving personalized treatment, they are more likely to be loyal to a brand

    Higher conversion ratesData-driven marketing can result in up to 30% higher conversion rates than traditional marketing approaches

    Improved customer insightsBy analyzing customer data, businesses can gain valuable insights into their behavior and preferences. This helps businesses to make more informed decisions about their marketing strategy.

    Increased ROIWith higher conversion rates and improved customer insights, businesses can see a significant return on their investment in data-driven marketing.


    ABM is an essential part of any sales and marketing strategy. By increasing pipeline growth, improving close rates, and increasing customer lifetime value, businesses can see a significant return on their investment.

    Be sure to contact us today to get access to relevant information for strategizing your brand promotions. Call us at +1 703 466-0200 for a free one-on-one consultation or email us at info@orbitsoftek.com for more information on pricing.

    Frequently Asked Question (FAQ)s

    Why is Data Driven Marketing Important?

    In-depth consumer profiles are used mostly in data-driven marketing to enhance the customer experience. This is necessary for success because almost half of customers say they have left a website to buy a product somewhere else after having a bad experience.

    What is Data Driven Marketing?

    The strategy of optimizing brand messaging based on consumer information is known as data-driven marketing. Data-driven marketers use consumer information to forecast their target market's requirements, wants, and future behavior.

    What Are Data Driven Services?

    Services that provide data and analytics to clients to add value to their decision-making processes are known as data-driven services.

    What are Data Driven Marketing Examples?

    If you run an online business and see that a consumer frequently visits a product page without purchasing it, a data-driven marketing strategy would be to notify that customer when the product is on sale. It's easy to use but quite powerful.

    How to Develop a Data-Driven Marketing Strategy

    Gather and Centralize Data About Current Customers, Analyze the Data for Trends and Patterns, Categorize Your Target Audience Into Groups, Create Separate Marketing Campaigns for Each Target Group, Data-Driven Marketing Relies on Real-Time Insights.

    What Are the Benefits of Data Driven Marketing?

    Personalized, Highly-Targeted Campaigns, More Consistent Messaging, Know What's Working and What's Not, Segment Your Audience, Know Your Customers Beforehand, Create Buzz, Improve Your Product Development, Have More Personalized Marketing.

    GET A QUOTE Finding the right data can be complicated, so we are here to help